Inside AdWords: Keepin’ it fresh with seller ratings extensions: Nearly two years ago Google introduced seller rating extensions . Recently the conditions for reviews to be displayed were changed. Google now only takes into account reviews, which were collected during the last 12 months.
More on this by:
searchenginewatch.com Google Pushes Freshness With AdWords Seller Ratings Extension Change
lunametrics.com Google AdWords Seller Ratings Update
Some advertisers that previously had the minimum of 30 reviews, are now left without the seller rating extension, as the reviews in some cases were outdated. Advertisers relying on a pro active collection should now have an advantage, as there ads should attract more clicks.
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