Your online reputation is your brand’s reputation.
Today,
word of mouth exists primarily online. Reviews, searching, trends… they
all exist online. So when someone says something about your brand, or
wants to know something about your brand, guess where they go. You got
it! They go online. From our smartphones to our tablets and computers,
to interacting with family, friends, colleagues and customers, our lives
– and thus our reputations – exist online.
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