Learn more about customer reviews
Today I would like to share some resouceful articles and publications about customer reviews.A broad definition of reviews can be found on Wikipedia:
"A review is an evaluation of a publication, a product, a service or a company ...
Articles about reviews
Customer reviews
Georgia Christian on memeburn: "The benefits of customer reviews on your ecommerce site"...
Google research publication: "Star Quality: Aggregating Reviews to Rank Products and Merchants"...
Brian Solis:"The 6 Pillars of Social Commerce: Understanding the psychology of engagement"...
Google's seller rating extensions
Customer reviews are also displayed in Google Adwords as Ad extensions (this feature is in limited release and only available in certain countries like USA, UK, France, Germany and the Netherlands). The term used for this extension is "seller rating extension". Seller ratings were first introduced in June 2010 on google.com. A minimum of 30 reviews from accepted sources with an average of 4.0 or above is required to have the stars displayed in the Ads. This is how an Ad looks when it includes seller ratings.
Example with 6200 seller reviews
A definition and more insights on this extension can be found in the AdWords Help section under Manage Ads
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