Zero Moments of Truth (ZMOT)

Zero Moments of Truth

The internet has influenced in many ways how information is being researched and how buying decisions are made. With the availabilty of additional information on the internet new instances in buying decisions have been created. This is were Zero Moments of  Truth come into play. Find out more on Ways to Win Shoppers at the Zero Moment of Truth .

Reviews play a particular role in in ZMOT, this video gives more insight to the topic Winning the Zero Moment of Truth - Ratings and Reviews: Word of MOT

Update to Adwords seller ratings extensions

Google has made another update to the seller ratings extensions, which are available in Google Shopping and Adwords. The average rating score needed is now 3.5, down from the previous 4.0 minimum. This extends the availabilty of the seller ratings to more advertisers. Typically companies who collect reviews proactively are above the old 4.0 threshold.