Zero Moments of Truth (ZMOT)

Zero Moments of Truth

The internet has influenced in many ways how information is being researched and how buying decisions are made. With the availabilty of additional information on the internet new instances in buying decisions have been created. This is were Zero Moments of  Truth come into play. Find out more on Ways to Win Shoppers at the Zero Moment of Truth .

Reviews play a particular role in in ZMOT, this video gives more insight to the topic Winning the Zero Moment of Truth - Ratings and Reviews: Word of MOT

Update to Adwords seller ratings extensions

Google has made another update to the seller ratings extensions, which are available in Google Shopping and Adwords. The average rating score needed is now 3.5, down from the previous 4.0 minimum. This extends the availabilty of the seller ratings to more advertisers. Typically companies who collect reviews proactively are above the old 4.0 threshold.

Inside AdWords: Keepin’ it fresh with seller ratings extensions

Inside AdWords: Keepin’ it fresh with seller ratings extensions: Nearly two years ago Google introduced seller rating extensions . Recently the conditions for reviews to be displayed were changed. Google now only takes into account reviews, which were collected during the last 12 months.

More on this by:
searchenginewatch.com Google Pushes Freshness With AdWords Seller Ratings Extension Change
lunametrics.com Google AdWords Seller Ratings Update

Some advertisers that previously had the minimum of 30 reviews, are now left without the seller rating extension, as the reviews in some cases were outdated. Advertisers relying on a pro active collection should now have an advantage, as there ads should attract more clicks.

Adwords Help on Seller Ratings

In the AdWords help section, you will find a detailed explanation on the seller ratings

Reviews increased mypure.co.uk conversion by 12 per cent

Mypure.co.uk is collecting customer reviews with eKomi and has seen an increase of their conversion rate by 12%, which they are putting down to the independent reviews. Read their case study! Find out more on the effects of reviews and ratings on JesperAstrom .

Customer reviews

Learn more about customer reviews

Today I would like to share some resouceful articles and publications about customer reviews.

A broad definition of reviews can be found on Wikipedia:

"A review is an evaluation of a publication, a product, a service or a company ...

Articles about reviews

Customer reviews

Georgia Christian on memeburn: "The benefits of customer reviews on your ecommerce site"...

Google research publication: "Star Quality: Aggregating Reviews to Rank Products and Merchants"...

Brian Solis:"The 6 Pillars of Social Commerce: Understanding the psychology of engagement"...

Google's seller rating extensions

Customer reviews are also displayed in Google Adwords as Ad extensions (this feature is in limited release and only available in certain countries like USA, UK, France, Germany and the Netherlands). The term used for this extension is "seller rating extension". Seller ratings were first introduced in June 2010 on google.com. A minimum of 30 reviews from accepted sources with an average of 4.0 or above is required to have the stars displayed in the Ads. This is how an Ad looks when it includes seller ratings.

Example with 6200 seller reviews

A definition and more insights on this extension can be found in the AdWords Help section under Manage Ads