Update to Google Seller Ratings View for Google Shopping and Adwords

The last major change Google made to the Seller Ratings Extensions was an update in Sep 2012, this update consisted in taking into account reviews from the last 12 months, more here in a Google blog Keepin’ it fresh with seller ratings extensions .

In a more recent update, the layout of the Seller Ratings View was completely redesigned, the update includes:

• A graphical presentation of the ratings from 5 to 1 classification in bars on the left
• Introduction of "highlighted reviews" (which appear on top) and "other reviews from the web", in the highlighted review section dedicated review companies are displayed, the reviews are from i.e eKomi, ResellerRatings.com, PriceGrabber and Bizrate
• Now only a limited number reviews with text are shown, the user can easily navigate to the dedicated review page of the review provider
• Removal of the section in which reviews were classified for i.e. price, customer service and shipping (was only available in English speaking Markets)

Below example of Zenni Optical, an online glasses store, with reviews from various sources.

Updated Seller Ratings View:

Seller Ratings View from Zenni Optical

Previous Seller Ratings View:

Previous Seller Ratings View

With this update Google underlines the value reviews have for companies. The new layout will make it easier for users to get the most important information quickly and it also strengthens the position of review providers that collect reviews proactively for a fee.