Your online reputation

Your online reputation is your brand’s reputation.
Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives – and thus our reputations – exist online.

Read more at http://www.business2community.com/branding/your-online-reputation-management-guide-for-2013-0371518#srSWG9TBgMW7uRXS.99

Are you planing to use customer reviews for your business? Peopleclaim prepared an infographic on this hot topic, collating plenty of recent studies: Check out the review of reviews

Zero Moments of Truth (ZMOT)

Zero Moments of Truth

The internet has influenced in many ways how information is being researched and how buying decisions are made. With the availabilty of additional information on the internet new instances in buying decisions have been created. This is were Zero Moments of  Truth come into play. Find out more on Ways to Win Shoppers at the Zero Moment of Truth .

Reviews play a particular role in in ZMOT, this video gives more insight to the topic Winning the Zero Moment of Truth - Ratings and Reviews: Word of MOT

Update to Adwords seller ratings extensions

Google has made another update to the seller ratings extensions, which are available in Google Shopping and Adwords. The average rating score needed is now 3.5, down from the previous 4.0 minimum. This extends the availabilty of the seller ratings to more advertisers. Typically companies who collect reviews proactively are above the old 4.0 threshold.

Inside AdWords: Keepin’ it fresh with seller ratings extensions

Inside AdWords: Keepin’ it fresh with seller ratings extensions: Nearly two years ago Google introduced seller rating extensions . Recently the conditions for reviews to be displayed were changed. Google now only takes into account reviews, which were collected during the last 12 months.

More on this by:
searchenginewatch.com Google Pushes Freshness With AdWords Seller Ratings Extension Change
lunametrics.com Google AdWords Seller Ratings Update

Some advertisers that previously had the minimum of 30 reviews, are now left without the seller rating extension, as the reviews in some cases were outdated. Advertisers relying on a pro active collection should now have an advantage, as there ads should attract more clicks.