Are you already using the new AdWords Extension called Review extensions?

Google recently added a new extension to their AdWords, it is called "Review extension". This extension allows to show accolades from third parties right in search ads.

 

Google  works with many third party review providers that are displayed as seller rating extensions, also known as golden stars, in the ads. In order to avail for this extension your account team will need to set you up for this.

More details can be found in Inside Adwords Blog Review extensions: The new 'Don't take our word for it' tool for your search ads

Search Engine Land:
New Review Extensions In Google AdWords: What You Need To Know

Review Solution List

Check out my list of review solutions on my Twitter Account. The list is updated continously. Find it here

Your online reputation

Your online reputation is your brand’s reputation.
Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives – and thus our reputations – exist online.

Read more at http://www.business2community.com/branding/your-online-reputation-management-guide-for-2013-0371518#srSWG9TBgMW7uRXS.99

Are you planing to use customer reviews for your business? Peopleclaim prepared an infographic on this hot topic, collating plenty of recent studies: Check out the review of reviews

Zero Moments of Truth (ZMOT)

Zero Moments of Truth

The internet has influenced in many ways how information is being researched and how buying decisions are made. With the availabilty of additional information on the internet new instances in buying decisions have been created. This is were Zero Moments of  Truth come into play. Find out more on Ways to Win Shoppers at the Zero Moment of Truth .

Reviews play a particular role in in ZMOT, this video gives more insight to the topic Winning the Zero Moment of Truth - Ratings and Reviews: Word of MOT