Update to Google Seller Ratings View for Google Shopping and Adwords

The last major change Google made to the Seller Ratings Extensions was an update in Sep 2012, this update consisted in taking into account reviews from the last 12 months, more here in a Google blog Keepin’ it fresh with seller ratings extensions .

In a more recent update, the layout of the Seller Ratings View was completely redesigned, the update includes:

• A graphical presentation of the ratings from 5 to 1 classification in bars on the left
• Introduction of "highlighted reviews" (which appear on top) and "other reviews from the web", in the highlighted review section dedicated review companies are displayed, the reviews are from i.e eKomi, ResellerRatings.com, PriceGrabber and Bizrate
• Now only a limited number reviews with text are shown, the user can easily navigate to the dedicated review page of the review provider
• Removal of the section in which reviews were classified for i.e. price, customer service and shipping (was only available in English speaking Markets)

Below example of Zenni Optical, an online glasses store, with reviews from various sources.

Updated Seller Ratings View:

Seller Ratings View from Zenni Optical

Previous Seller Ratings View:

Previous Seller Ratings View

With this update Google underlines the value reviews have for companies. The new layout will make it easier for users to get the most important information quickly and it also strengthens the position of review providers that collect reviews proactively for a fee.

Are you already using the new AdWords Extension called Review extensions?

Google recently added a new extension to their AdWords, it is called "Review extension". This extension allows to show accolades from third parties right in search ads.

 

Google  works with many third party review providers that are displayed as seller rating extensions, also known as golden stars, in the ads. In order to avail for this extension your account team will need to set you up for this.

More details can be found in Inside Adwords Blog Review extensions: The new 'Don't take our word for it' tool for your search ads

Search Engine Land:
New Review Extensions In Google AdWords: What You Need To Know

Review Solution List

Check out my list of review solutions on my Twitter Account. The list is updated continously. Find it here

Your online reputation

Your online reputation is your brand’s reputation.
Today, word of mouth exists primarily online. Reviews, searching, trends… they all exist online. So when someone says something about your brand, or wants to know something about your brand, guess where they go. You got it! They go online. From our smartphones to our tablets and computers, to interacting with family, friends, colleagues and customers, our lives – and thus our reputations – exist online.

Read more at http://www.business2community.com/branding/your-online-reputation-management-guide-for-2013-0371518#srSWG9TBgMW7uRXS.99

Are you planing to use customer reviews for your business? Peopleclaim prepared an infographic on this hot topic, collating plenty of recent studies: Check out the review of reviews